The company has tied-up with a manufacturing company Powerful Technologies Pvt Ltd, an authorized Polaroid licensee, to assemble and manufacture LED TVs and monitors in their Noida factory, Polaroid said in a statement.
Initially six models have been launched — three Polaroid LED TV models and three monitor models. The products are currently available on e-commerce platform Amazon.
It will be available on other online retailers, besides distribution and retail channels.
The LED TVs are priced at between Rs 7,999 and Rs 13,999, while the LED monitors are priced at Rs 3,499-Rs 4,599.
“The fastest growing markets worldwide, and we are confident that local partnerships are the right way to tap into this growing market and further introduce the Polaroid brand,” Polaroid President and CEO Scott W Hardy said.